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Susan L Reid's Articles

  • Women Entrepreneurs - Taking Notes From the U.S. Olympic Women's Gymnastics Team Shaky Start
    No whining over silver for the U.S. Olympic Women's Gymnastic Team or wasting energy on what might have been, that's for sure! Instead, the entire team exemplified how to hold-up under pressure by coming together as a team, and supporting each other, no matter what. There is much today's woman entrepreneur can learn about staying strong and focused when faced with the unexpected from the women of the U.S. Olympic Gymnastics Team.
  • Mom Olympic Athletes Show Mom Entrepreneurs that Ambition is Not a Dirty Word
    Mom Olympic athletes provide inspiration to mom entrepreneurs by exemplifying three important messages: You don't have to give up your aspirations to be a mother; Ambition is not a dirty word; and Don't put an age limit on your dreams.
  • Five Reasons to Consider Virtual Office Space for the Home-Based Business Owner
    One of the biggest obstacles keeping home-based business owners from expanding into the marketplace is the cost factor: renting office space, hiring staff, and purchasing equipment. It's enough to make any home-based business owner shy away from expansion and, instead, stay small. If you are ready to grow your business and want to save money, read this article to find out if virtual office space is right for you.
  • Who Isn't Your Niche? It's Important to Know Before You Market to Your Niche
    Stop guessing what your niche market wants and who they are. Complete the pre-marketing niche checklist to know for sure. Do this before you market to your niche and you'll save money, avoid months of agony, and attract a constant stream of eager prospects to your website. Here are the three things every first-time small business owner must know before they market to their niche group.
  • Starting up a Home-Based Business: The First 10 Steps
    You've made the decision to start up a home-based business. Congratulations! Now come all the questions: How do I get started? What should be my first step? Where do I begin? These are questions every Accidental Entrepreneur asks when starting up a business for the first time. The good news is that you can save months of frustration, lots of dead ends and thousands of dollars simply by following these 10 crucial starter steps.
  • Spiritual Entrepreneurs: Their Three Most Catastrophic Thoughts and How to Turn Them Around
    When it comes to creating wealth, spiritual entrepreneurs who think money and spirituality don't mix are headed for business disaster. It doesn't have to be this way! If you'd like to make peace with money and bring in the big bucks (and I know you would!), here are three stunningly simple ways to send poverty consciousness packing.
  • Optimize Your Website...and They Will Come
    What's the big deal about search engine optimization? Isn't it enough that you've put up a website, purchased some Google AdWords, and sent out an email to everyone you know announcing your site? In short, no. There is an art to search engine optimization (SEO), and it's critical for web-based businesses to know, understand and utilize if they want to drive quality traffic to their website via the Internet. Where do you begin?
  • No Agony of Defeat for Hillary Clinton
    On June 7, 2008, Senator Hillary Clinton made history. I knew it as I watched her deliver her exit speech before 2,000 supporters at Washington's National Building Museum. She wasn't just endorsing presumptive Democratic presidential nominee Senator Barack Obama; she was leading by example. There is much the entrepreneurial woman can learn from Senator Clinton, including these 10 lessons about facing so-called defeat.
  • From Woman with a Good Idea to Woman with a Thriving Home-Based Business
    "There are 10.4 million women running successful businesses in the U.S. Of those, 85% of them are running businesses out of their home." Behind every woman starting a business, there is a good idea just waiting to fail. Yes, fail. Why? Because a good idea isn't a great one, and being passionate about something isn't enough to turn a good idea into a thriving home-based business. Read the Top 5 Steps to Insure Your Business Success.
  • How to Thrive through This Recession, Jack Canfield Style
    We're hearing a lot about the economy lately. Just this week, Alan Greenspan actually said "the r word" by announcing that the United States is in a recession. The good news is that a recession is not a depression. To be successful, you need to become informed about what a recession is and what steps you can take to thrive in the midst of one. Here are 5 Simple Steps for Thriving through a Recession.
  • Ladies . . . Start Your Engines!
    Have you ever watched the Indy 500? The audience cheers when it hears, "Gentlemen . . . start your engines!" These 4 words announce the start of something big. Writing a promotion plan is the start of something big, too. So why aren't more women-owned businesses taking time to write one? Read Top 5 Reasons Women Business Owners Put Off Writing Promotion Plans & 7 Affordable Things You Can Do to Jump-start Your Promotion Plan.
  • The Coup de Grâce for Sustainable Long-Term Success
    Goals. We've all set them. We all know the sting of defeat when we don't reach them. So why do we sometimes fail to reach our most cherished goals? The #1 reason goals fail is because we start out by identifying our goals. Determining what our goals are is actually the 2nd step. There's an all-important "step #1" we often leave out. What is this all-important 1st step? Here are Five Steps to Align Yourself with Success.
  • Is Midlife Entrepreneurship for You?
    Do you think entrepreneurship is just for the young? That anyone past 50 is too old to start up a business? That midlife is when you should be thinking about retiring and preparing to live on less? If you do, then midlife entrepreneurship isn't for you. However, if you like to call the shots and live life on your own terms, then midlife entrepreneurship may be right for you. Here are 10 Reasons for Becoming a Midlife Entrepreneur.
  • Help! I am Having a Career Transition Crisis!
    Have you been waking up in the middle of the night in a cold sweat, panicked about your future, wondering if you're going to be able to make things work out? Is your mind racing as you contemplate options, unsure about what to do and where to go from here? If so, you are in the midst of a career transition crisis. Here are the top 10 things you can do to stabilize your transition.
  • Recession-Proof Your Small Business in 2008
    How safe is your business if the U.S. experiences a recession this year? Will it do well, continuing its productivity and growth projectory? Or will it dissolve into ruin, going belly-up as consumers hunker down by reducing spending? What if there is a simple solution to ensure your business productivity and growth, no matter what the economy does? Here are 7 sure-fire ways to increase productivity — not just a little, but by 20 percent!
  • Don't Set any Goals this New Year . . . Without Applying the 60-40 Rule
    People traditionally set resolutions for the New Year. Ever notice, though, that setting long-term goals doesn't work? The problem is goals are made in the present, for the future. But the present is always changing. If you've set a static goal for a future time in an ever changing present, it's almost impossible to meet that goal. Not all is lost! Here's a new way to accomplish all you've set out to achieve - the 60-40 Rule.
  • Why Aren't Women Making The Big Bucks?
    Women open businesses in the U.S. at twice the rate of men. There are some 10.4 million women-owned U.S. businesses. What's not talked about is that those businesses aren't doing all that well. According to The Women Presidents' Organization, 43% of all women-owned businesses have annual revenue of $10,000 or less. Why aren't women-owned businesses more successful? Often the barriers for women are self-imposed.
  • What's Holding You Back from Your Business Success?
    Many business owners are struggling with their success and don't know why. Are you one of them? You've tweaked here, nipped there, and still something's not right. What could it be? Have you checked your thoughts lately? Many factors can contribute to a lack of business success, but the one most often overlooked is what you're thinking about. Here's how to align your inner thoughts with your outer business success.

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