Penny Sansevieri's Articles - New Age Living Articles

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Penny Sansevieri's Articles

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How Long Is Too Long To Market A Book? So how long is too long to market a book According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it The Lowdown On Finding The Perfect Keywords Whenever I teach a class on Internet marketing, it's inevitable that the term "keyword" comes up Keywords tend to confuse people, mostly because there are numerous ways of figuring them out; not all of them are correct 20 Simple Ways To Get Massive Traffic To Your Web Site Embarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now The Biggest Mistakes Bloggers Make All right, so you have a blog, now it's time to get serious There are ways to grab traffic (readers) and there are ways to lose them Tapping Into Emotional Hot Buttons I talk a lot about "tapping into emotional hot buttons" – so much so that in a recent class I taught an author stood up and said: "Ok, enough already Everyone talks about emotional hot buttons but what are they Pitching Yourself To Bloggers If you're trying to pitch yourself to bloggers you may have found the dead silence at the end of your email exchange Why What Does Amazon's Decision Really Mean? An interview with Jerry D Simmons, regarding the far-reaching implications of Amazon's recent announcement that any small press or print-on-demand publisher doing business with them would need to print books through their publishing arm: BookSurge Amazon's Arrogance It was a shot heard round the publishing world in record time Once Writers Weekly's Angela Hoy, co-owner of Print-On-Demand services company BookLocker, got off the phone with an Amazon rep last month, she posted the warning that Amazon was issuing an ultimatum to POD and small press publishers: print through our on-demand service, BookSurge, or the "buy button" on their Amazon page will be turned off The Amazon Controversy: The Best Thing To Happen To Your Book I think most of us in the book world spent the last week lamenting the fact that POD books, authors, and publishers were getting shut out of Amazon Well, not shut out per se but were being given new rules, Amazon rules, and you would either comply, or else How To Maximize Book Expo America Each year we get a lot of questions about Book Expo (BEA) Authors and publishers are wondering if they should go, how they will benefit from it and most importantly, how best to maximize BEA The Amazon Battle, Continued: An Interview With BookLocker's Angela Hoy Amazon is a big piece to our success and as they continue to change their model, how we market and sell our books needs to change as well It's no secret that Angela Hoy of BookLocker and WritersWeekly has been very vocal about the recent move on Amazon's part to get all their POD publishers to print books through BookSurge Virtual Author Tour How-To Guide After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet Broken down in simple steps, this article is designed to give you a good starting point to kick your Internet promotion into high gear Micro-Blogging on Twitter There's a hot new trend going on right now and it's called micro-blogging So what's a micro-blog The Key to Doing Keyword Research As any Search Engine Optimization expert will tell you, Keyword research is a funny animal The type of keyword research you do will vary, depending on what you're using the keywords for Five Simple Ways to Grow Your Email List If you have an email list or are thinking of starting one, congratulations There's no quicker way to build your customer base than through an email list Get Real! Publishing Myths Exposed! In the years since I've been in publishing I can't even count on one hand how many myths I've heard or how many of them have been pushed on unknowing authors Arming yourself with knowledge is always a good idea and my intention is to share what I've found to be the biggest myths in publishing Ten Speaker Tips to Make Any Presentation Sparkle We talk a lot about speaking and not to plan a book signing, but rather a book event However, many of you have been emailing to say "Speaker tips, please How to Get an Agent or Publisher For Your (Self-Published) Book I get this question a lot: "Now that I've self-published I need to find an agent, how do I do that" Well, it might seem to be a simple and easy transition Getting Into Bookstores Let's face it, regardless of the odds we authors still want to get into bookstores But if you've been having a hard time with this, take heart Simple Ways to Promote Yourself Online In as much as I've taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people Let's face it; our company has a department dedicated to this

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