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Penny Sansevieri's Articles

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  • 20 Simple Ways To Get Massive Traffic To Your Web Site
    Embarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now
  • Amazon's Arrogance
    It was a shot heard round the publishing world in record time Once Writers Weekly's Angela Hoy, co-owner of Print-On-Demand services company BookLocker, got off the phone with an Amazon rep last month, she posted the warning that Amazon was issuing an ultimatum to POD and small press publishers: print through our on-demand service, BookSurge, or the "buy button" on their Amazon page will be turned off
  • How Long Is Too Long To Market A Book?
    So how long is too long to market a book According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it
  • How To Maximize Book Expo America
    Each year we get a lot of questions about Book Expo (BEA) Authors and publishers are wondering if they should go, how they will benefit from it and most importantly, how best to maximize BEA
  • Micro-Blogging on Twitter
    There's a hot new trend going on right now and it's called micro-blogging So what's a micro-blog
  • Pitching Yourself To Bloggers
    If you're trying to pitch yourself to bloggers you may have found the dead silence at the end of your email exchange Why
  • Tapping Into Emotional Hot Buttons
    I talk a lot about "tapping into emotional hot buttons" – so much so that in a recent class I taught an author stood up and said: "Ok, enough already Everyone talks about emotional hot buttons but what are they
  • The Amazon Battle, Continued: An Interview With BookLocker's Angela Hoy
    Amazon is a big piece to our success and as they continue to change their model, how we market and sell our books needs to change as well It's no secret that Angela Hoy of BookLocker and WritersWeekly has been very vocal about the recent move on Amazon's part to get all their POD publishers to print books through BookSurge
  • The Amazon Controversy: The Best Thing To Happen To Your Book
    I think most of us in the book world spent the last week lamenting the fact that POD books, authors, and publishers were getting shut out of Amazon Well, not shut out per se but were being given new rules, Amazon rules, and you would either comply, or else
  • The Biggest Mistakes Bloggers Make
    All right, so you have a blog, now it's time to get serious There are ways to grab traffic (readers) and there are ways to lose them
  • The Key to Doing Keyword Research
    As any Search Engine Optimization expert will tell you, Keyword research is a funny animal The type of keyword research you do will vary, depending on what you're using the keywords for
  • The Lowdown On Finding The Perfect Keywords
    Whenever I teach a class on Internet marketing, it's inevitable that the term "keyword" comes up Keywords tend to confuse people, mostly because there are numerous ways of figuring them out; not all of them are correct
  • Virtual Author Tour How-To Guide
    After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet Broken down in simple steps, this article is designed to give you a good starting point to kick your Internet promotion into high gear
  • What Does Amazon's Decision Really Mean?
    An interview with Jerry D Simmons, regarding the far-reaching implications of Amazon's recent announcement that any small press or print-on-demand publisher doing business with them would need to print books through their publishing arm: BookSurge
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