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Katrina Sawa's Articles in Business

  • "Are you living your true "Authentic Self"?"
    Are you surrounding yourself with the right kinds of people? It really is ok to NOT work with someone if it doesn't feel right. Take a look at your client base and even your friends and family to see where there might be some toxic activity leaking into your brain, yourself and your business.
  • "JumpStart Your Business Right Now - Get More Clients, More Money and More Free Time for Yourself!"
    Get your business into high gear by networking.
  • 10 FREE, Creative, Low-Cost Marketing Tips
    Least expensive and probably the most effective forms of marketing that you could do to promote your small business for free.
  • 10 Simple Ways to Follow Up with Prospects
    If you don't do your follow up; you are wasting valuable marketing dollars and time you've already spent on gathering new leads.
  • 13 Networking Secrets
    13 Networking secrets that will help you build your referral list and client list.
  • 15 Ways to Improve Your Closing Ratios and Sales Presentations
    It is not enough to do launching effective marketing campaigns to obtain new customers and to continually market to your existing database for more referrals and repeat business. In addition, you must be able to ask for and close the sale. Otherwise, it is a waste of time and money!
  • 2 Easy Ways to Increase Your Revenue
    Two great ways to increase profits for your business are simpler than you think.
  • 5 Questions to Consider for FREE or Low-Cost Publicity
    Getting free publicity can be easier to get than you think. Free publicity is as easy as volunteering, partnering with your local chamber or making donations.
  • 5 Tips on How to Manage Your Direct Mail Campaigns
    Now that you have gathered some great tips on creating effective marketing materials, such as the perfect promotional flyer, you may be wondering how to print and/or mail those materials. Below are 5 tips that you can follow to manage your direct-mail campaign efficiently.
  • Are you a Worker Bee?
    If I don't bring fresh new ideas and material to my clients and contacts on an ongoing basis, then someone else will. This article will give you three tips on how to develop new ideas for your business.
  • Are you still true to your Target Market?
    No matter what the amount of money you could make on a project, if it isn't something you really want or love to do, then it will stress you out because you won't want to get it done.
  • Are your ad dollars working for you or against you?
    Tips on how to utilize your marketing dollars in the local yellow pages.
  • Avoid These 10 Design Disasters When Creating Your Business' Marketing Materials
    Have you ever noticed how many articles there are relating to creating your own marketing materials? These articles concentrate on areas a business owner "should do," offering such clever advice as "know your audience". This is not bad advice. However, you should also know what not to do.
  • Do You Feel Like You're Running on a Hampster Wheel and You Don't Know How or Can't Get Off?
    It's hard to figure out how and what to outsource at first because you think you are the only one that can do certain things. Once you do this you will be able to step off that hampster wheel more often than not and you will have so much more free time.
  • Do you need a Swift Kick in the Butt to do your Follow Up?
    How are you following up with your leads, prospects, referrals, clients, contacts and power partners? This article will help you tackle that problem quickly.
  • Do You Really Know How to Give A Good Referral?
    If you give referrals then you will get them in return. These 8 tips will help you give good referrals.
  • How to Be the Go-To-Gal of Your Organization
    You all know that one person in whatever organization you belong to that totally stands out from the crowd in a positive way, right? They consistently are at every event, they volunteer their time and they seem to always get highlighted for something or win some award or something. This article will help you become that "Go To Gal"
  • How to Cold Call The Right Way to Build Your Small Business
    If you really want to cold call then you'll want to make sure you take some time to develop a good script to grab their attention and get to the point in the first sentence or question. Practice your script on friends and colleagues, role play. When you do start to use it, try it out on the coldest leads you have not the hot ones, save them for when you have more practice or you may blow some big opportunities.
  • How to Create a Memorable Leave Behind or Handout for Your Networking
    Networking is the best way to meet new people and build those relationships that turn into repeat sales and referrals. Now the question is - What do you bring, pass out or display when you network besides business cards. What else can you pass out that will be memorable or useful for the people you meet?
  • How to Establish Yourself as an Expert
    Establishing yourself as an Expert in your field is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!
  • Market Research Strategies for Small Businesses
    Market Research could be the single most important thing a new business does prior to formulating their business plan, location or marketing strategy. Market Research will help you make informed decisions about your business.
  • Ready to add another market?
    Relationship Marketing is the easiest and most effective type of marketing. For small business owners and entrepreneurs this is a must if you want to succeed. If you feel you have tackled your current market and are thinking about starting your business in a new one, make sure you check out these tips first.
  • Secrets for Holiday Promotions & Gifting
    Is your business holiday friendly? Do you get busier during the holidays or are you slower due to the fact that people are not interested in purchasing your products and/or services at this time of year.
  • Speaking at Events to Boost your Biz
    Speaking at events about your business can help establish yourself as an expert in your industry. Here are a few tips to help you get your game plan together and start speaking at some of your local business events.
  • The 9 Things You Will Want to Include in Your Email Newsletters
    You probably get numerous newsletters across your desk each month. How many of those do you really read? I am sure that you scan certain newsletters for valuable information, while you just toss others. Then, of course, there those like mine (chuckle), which you read every last word of.
  • Top 10 JumpStart Your Marketing Checklist for Small Business Owners & Entrepreneurs
    The following 10 items are what I consider a good small business start up checklist. If you are in business or thinking about getting into business, you will want to ensure you have or are working on all of these things constantly
  • Top 10 Tips to Make the Most of Your Marketing Dollar$
    Easy and least expensive tips to make the most use of your marketing budget for small business owners and entrepreneurs.
  • Volunteering or giving to charity to Boost Your Biz
    Volunteering for non-profit events is one thing I really love to do. One reason is because I'm not yet in a position of extreme wealth in order to give a ton of cash donations which many organizations of course need. So, instead I volunteer my time because while that is still very precious to me, it's what I have to give and I fully believe in giving to others.
  • What does your Marketing Funnel look like?
    A Marketing Funnel is wide open on the top and much smaller at the bottom. At the top of the funnel is where you want to get as MANY prospects in as possible. At the bottom of the funnel is your HIGHEST PRICED service or product. And in the middle are in-between levels of services/products and prices.
  • What To Do During Slow Months
    What can you do for your business when the clients are knocking down your door? How can you learn new skills to improve your business and get more clients?
  • What you may not know about SPAM
    Did you know that each time you dump or move someone's email from your inbox to your 'spam box' that YOU'VE JUST REPORTED THEM AS A SPAMMER? Learn how can you get rid of unwanted email instead of moving it to your junk mail folder.
  • Why Networking Could Be Your Biggest Lead Generating Tool
    The more people you know, the more referrals and repeat business you will get. In turn, this will lead to more money that you will earn in sales What are you doing to network to meet new people? While you are out networking, remember to ask some important questions; this process will help you break the ice.

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