Erin Ferree's Articles in Business - New Age Living Articles

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Erin Ferree's Articles in Business


Business (17)

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Branding Is Like A Fairy Tale... It may not seem like the story of Little Red Riding Hood has much of a parallel to your business's brand. But, a good brand can be a lot like a story. Instead of being a story of a little girl going on a journey, and overcoming different challenges, the brand is the story of how you take your customer from just learning about your business to becoming a customer. Designing Temporary Materials to Get You Through A Branding Emergency What if your urgent problem is that you have no marketing materials for your business? Having something to market your business with is better than nothing. In some cases, it might even help you get to the next step in your brand. How A Strong Brand Identity Helps Overcome Customer Reluctance Many small businesses, especially one-person businesses, don't see the point in investing the time, work and money in creating a brand identity. After all, they're very good at whatever it is that they do, and they should be able to make more than "just a living" by simply putting up a website, being themselves, and delivering a high-quality service, right? How To Avoid Having Two Separate Businesses To Market Even If You Offer Two Services I get a lot of questions from small business owners who have two major problems they solve or two services they offer in one business. I'm not really sure why this is so prevalent—but I have a feeling that it might have to do with the reluctance that a lot of small business owners feel when it comes to paring down their services or target audiences. How To Stand Out At A Trade Show If you're setting up a display at a trade show, you have to do more than just pay for a booth space, put on a nice outfit that morning, and walk in the door for your company to get real results. You have to think about how you'll cut through all the "noise" to get in touch with your target audience. How Your Business Should Act Like A Snowflake Just like snowflakes, your business will have several different types of uniqueness. On the surface, you'll want your brand and marketing materials to look unique, so that when all of your materials go out, they can stand out from your competitions'. Keep Your Logo Simple The job of your logo is to communicate what your business is all about in an instant. But if you try to say too much in that instant, it's more likely that your clients and prospects will either not get the message at all or that they'll get the wrong message—and wind up pulling the wrong information out of an overcomplicated logo. Rebranding Is an Excuse to Party in Your Business Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day—sometimes without so much as an announcement or a "By the way... " to their customers. Not only are they potentially confusing and alienating them, but they're also missing out on a great excuse to party! Signs It's Time To Redesign Your Company's Brand When you first start a small business, you create your brand based on your hopes and plans for the future of the company. Sometimes this is based on experience, but more often than not it's based on a guess. Then once you actually start doing business, you may find that your business isn't following the same path you set out on. The 4 Jobs of Your Logo Font Many entrepreneurs think that the font for their business name is like a trophy wife—just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often without looking at any of the features of the font itself. But, the font in your logo is a busy little element. It works 4 jobs! The 5 Jobs of your Logo's Color Palette Picking colors for your logo can be difficult. Just how do you go about choosing appropriate colors? Everyone has favorite colors, and many people also have colors they hate. But, whether or not you personally like a color actually has little to do with its appropriateness for your business's brand. You should make your choices based on the colors that will best perform the color palette's jobs. The 6 Jobs of Your Logo's Icon This is a case of the icon's job description not being well written. In a perfect world, entrepreneurs love their logo icons—and personally identify with their meaning. But, that's the logo icon's last, and least important, job. First, it must do several more important jobs for your company. The Four Red Light Factors For Your Business Brand Making decisions about the 4 following Brand Definition factors does make you stop and wait a bit but ensures that you proceed through the branding process safely and create a brand that will help your business to reach its goals safely and comfortably. The Three-Part Harmony in Your Logo Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism. Time to "Get Over" the Rainbow (in your logo, that is) Ah, rainbows. They're beautiful things, stretching across the sky, like Mother Nature apologizing for wet, nasty weather. It's no wonder that so many people love them. But, love can quickly turn to hate if you use a many-colored palette in your business brand. Where to put your contact info on a trifold brochure When you're designing a trifold brochure, you have to put your contact information someplace on the brochure. The only question is, where? Why your Business Brand Shouldn't Be An Exact Mirror Image Of You Customers and prospects are more concerned about their needs, their businesses, and their situations than they are about how good you are. What they want to know is how you're going to help them. And if you're a one-person business, they're likely to be more concerned about the fact that you're the only one there rather than being thrilled about your experience.

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