Erin Ferree's Articles - New Age Living Articles

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Erin Ferree's Articles

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Where to put your contact info on a trifold brochure When you're designing a trifold brochure, you have to put your contact information someplace on the brochure. The only question is, where? How A Strong Brand Identity Helps Overcome Customer Reluctance Many small businesses, especially one-person businesses, don't see the point in investing the time, work and money in creating a brand identity. After all, they're very good at whatever it is that they do, and they should be able to make more than "just a living" by simply putting up a website, being themselves, and delivering a high-quality service, right? Rebranding Is an Excuse to Party in Your Business Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day—sometimes without so much as an announcement or a "By the way... " to their customers. Not only are they potentially confusing and alienating them, but they're also missing out on a great excuse to party! How To Stand Out At A Trade Show If you're setting up a display at a trade show, you have to do more than just pay for a booth space, put on a nice outfit that morning, and walk in the door for your company to get real results. You have to think about how you'll cut through all the "noise" to get in touch with your target audience. Why your Business Brand Shouldn't Be An Exact Mirror Image Of You Customers and prospects are more concerned about their needs, their businesses, and their situations than they are about how good you are. What they want to know is how you're going to help them. And if you're a one-person business, they're likely to be more concerned about the fact that you're the only one there rather than being thrilled about your experience. How Your Business Should Act Like A Snowflake Just like snowflakes, your business will have several different types of uniqueness. On the surface, you'll want your brand and marketing materials to look unique, so that when all of your materials go out, they can stand out from your competitions'. Time to "Get Over" the Rainbow (in your logo, that is) Ah, rainbows. They're beautiful things, stretching across the sky, like Mother Nature apologizing for wet, nasty weather. It's no wonder that so many people love them. But, love can quickly turn to hate if you use a many-colored palette in your business brand. Signs It's Time To Redesign Your Company's Brand When you first start a small business, you create your brand based on your hopes and plans for the future of the company. Sometimes this is based on experience, but more often than not it's based on a guess. Then once you actually start doing business, you may find that your business isn't following the same path you set out on.

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