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Brian Scott's Articles

  • How to Evaluate Your Website to Know What Affiliate Products to Sell
    Every web site has a focus and a reason it exists It attracts visitors interested in or about that focus
  • How to Write Better Headlines
    If you want to sell more on your website or your client's website, then no piece of text is more important than your headline Your sales copy still need to convince prospective buyers to buy, but if your headline is dull or ineffective, then people won't stay on your page to read what else you have to say
  • The Hidden Copywriting Technique: Use Relationship Marketing To Write Customer-Centered Copy
    If you're writing marketing materials, such as an e-mail to sell a service or product, you may believe your sales copy is about generating sales It is and it isn't
  • Powerful Presentations For Nervous Public Speakers
    If speaking in front of an audience scares you more than death itself, it's time to fight this fear and get up and just do it When we confront our fears, we grow with new knowledge and train ourselves to handle difficult situations
  • Use The 5 W's Of Copywriting To Write For Your Online Audience
    The only way you can "find" your audience is to decide who is going to read what is on your website To do that you need to understand WHO your audience is
  • The Number 1 Copywriting Technique To Improve Reader Response
    What is more apt to capture your attention If you wrote copy that says, "Our product removes most blemishes in a short time" or "Our product has been proven to remove 80% of facial blemishes in three days"
  • How to Write Better College Essays and Termpapers
    Anyone can write a college essay or term paper, but not everyone can do it correctly Even the best students can find themselves paralyzed by writer's block or unaware that their essay or term paper is too difficult to read or follow
  • How to Write a Better Cover Letter For Your Resume
    Your resume is your invisible mouthpiece that speaks volumes about you, the job seeker If your resume fails to impress the reader within five seconds, consider yourself doomed
  • How to Write a Better Scholarship Essay For College
    Writing a better scholarship essay than your peers is critical to establish why you, the college applicant, deserve the money and not somebody else Listing other valuable scholarship credentials, such as a high SAT score and a solid GPA, do not always personalize the scholarship application as the essay does
  • How to Write a Better Term Paper
    Most students dread writing a term paper Learning a few basic steps can make the difference between writing a poorly disorganized term paper into one that wins praise -- or at least a passing grade -- from your professor
  • Freelance Writing For Magazines
    Writing for magazines is a great place to freelance because you can earn a good paycheck writing cover stories, features, how-to articles, interview pieces, product or travel destination reviews, and other types of articles Plus, your byline will promote yourself as a freelance writer to the public
  • How to Write For New Magazines as a Freelance Writer
    Roughly 1,000 magazines are launched every year, according to Samir "Mr Magazine" Husni, a magazine consultant and chair of the journalism department at the University of Mississippi
  • Freelance Writing For Trade Magazines
    The most visible magazines are mainstream magazines sold on newsstands and in bookstores to the public Trade magazines, on the other hand, are more exclusive; they are not sold to the public at retail chains and they usually circulate to the magazine's elite class of subscribers and members
  • SEO Writing Can Make You Rich as a Freelance Writer
    Many entrepreneurs, small and private businesses, and individual affiliates, hire freelance writers for SEO writing (also known as "search engine optimization" writing) SEO writing involves writing keyword-rich articles to rank the client's website higher in search engines and generate more website traffic
  • Freelance Writing For Ad Agencies Can Make You Rich
    All businesses are in constant demand for marketing materials to increase traffic, boost profit, and raise their own awareness to the public Although most businesses, large and small, have their own marketing departments, they still rely on ad agencies to assist with their marketing efforts, especially before and during busy seasons
  • How to Bid on Freelance Writing Jobs Through Online Marketplaces
    Professional freelance writers usually use five steps to generate a steady flow of work The five step process is: 1) bidding on work through online services marketplaces; 2) searching for jobs daily on job meta-search engines; 3) browsing online job boards to find jobs; 4) pitching query letters, proposals and article ideas to media outlets, such as magazines and websites; 5) marketing -- which includes offline and online promotion, networking and blogging
  • Tips to Ghostwrite Books For Yourself or For Clients
    Serious freelance writers know their income may come from other sources, not just writing articles for magazines or clients Ultimately, their freelance writing leads to writing books or e-books for themselves or as ghostwrites
  • How to Set Your Freelance Writing Rates
    As a freelance writer, you will compete against many writers who are just as talented as you are You will also compete against writers who write poorly and who offer their writing services at ridiculously low fees
  • Is Freelance Proofreading For Me?
    Did it ever cross your mind that maybe those amazing authors whose work gets lapped up by the New Yorker can't write or spell nearly as well as those five-star reviews suggest Or that editors often miss crucial spelling errors and word omissions that can make a work seem amateurish
  • Freelancing as a Translator
    Language is not logical, as even those behind the very best attempts at machine translation will happily attest to Indeed, if I were to try and decode this article into German using something akin to Babel Fish, I'd end up with something closer to Fermat's Last Theorem than a guide on how to be a butt-kicking, name-taking freelance translator
  • How To Write Better Business Documents In Plain English
    In the past decade people wrote to impress others, rather than to communicate with them Many business writers used formal language and multi-syllable words that no one ever said out loud (like "notwithstanding" and "heretofore")
  • Eco-friendly Ways To Reuse And Recycle Books And Magazines
    As more and more old-growth trees are cut down, and we face the reality of having to wait close to 100 years or more to replace them, the need to recycle paper becomes increasingly important

    Paper, of course, includes books and magazines
  • Should I Self-publish Or Pitch My Book To A Publisher?
    You've spent many nights working on your book You've rewritten it, edited it, and you used a professional proofreader to proof it
  • Seven Useful Tips To Ghostwrite Books For Clients As A Freelance Writer
    Serious freelance writers know their income may come from other sources, not just writing articles for magazines or clients Ultimately, their freelance writing leads to writing books or e-books for themselves or as ghostwrites
  • How To Write A Better Book
    Before you begin writing your book, you must research your idea and see if it is in-demand with readers Who is going to read it
  • The Book Writer's Guide To Self-Publishing
    Self-publishing has become common practice for many writers who want accolades of having a book published, no matter who publishes it Writers choose self-publishing for various reasons
  • Publishing Options For Freelance Book Authors
    It is difficult to break into the publishing industry as a new author, and even more difficult to get an acceptance letter from an editor at a large publishing house As an author you will work hard to finish your book, and work even harder to find the right book publisher
  • Book Publishing From A Book Publisher's Point Of View
    Many writers aspire to write books Writing a book is a long, involved, difficult process
  • An Author's Guide To Publishing A Book
    Ask any published book author about writing a book, and they will tell you it's a monumental task The process is long, drawn out, and grueling
  • An Author's Glimpse Into The Operation Of A Book Publishing Company
    The publishing company is the backbone of the writing world The publishing company provides a great service to society by publishing and displaying the work of authors
  • The Simple Facts About Plagiarism
    Anyone who is a writer is concerned with plagiarism Copyright Laws protect copyright holders from having their works plagiarized
  • How To Generate Repeat Sales With Your Self-Published Book
    The most valuable thing you can collect if you are selling your book from a website when a visitor comes to your book's sales site is not their money
  • Book Development: How To Create Tantalizing Titles And Sensational Content
    Years ago when Napoleon Hill's famous manuscript on building wealth was ready for publication, it had no title

    His publisher called and said, "If you don't come up with a title by tomorrow morning, I'm going call it "USE YOUR NOODLE AND MAKE A BOODLE
  • How To Become A Bestselling Book Author
    What IS a best-selling author

    You have to answer that in your own mind
  • How To Choose A Money-Making Book Subject
    People never change Nor do their basic desires

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