Alvaro Fernandez's Articles in Business

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Exercise Your Brain in the Cognitive Age: Reflections on the Brain Games Market In the past few days, The New York Times has published two thought-provoking articles on the growing brain and cognitive fitness market. Both raise key questions that politicians, health policy makers, business leaders, educators and consumers should pay attention to. Are our brains ready to compete in the global economy? how can we improve our brain health and mental abilities? can this also helo delay Alzheimer's and other diseases? Ten Findings on the State of the Brain Fitness and Cognitive Health Software Market You probably have been reading much about "brain training" and "brain fitness" and wondered, "What is all the Fuss About?" After many months of work, we have just released our inaugural report on the emerging Brain Fitness Software Market, and we want to share Ten of the Key Findings with you. Train Your Brain With a New $225m Gaming Market Based on Latest Research on Brain Health and Fitness This past Tuesday, the MIT Club of Northern California and SmartSilvers sponsored an event on The Emerging Brain Fitness Software Market: Building Better Brains to explore the realities and myths of this growing field. An example is the line of Nintendo games, such as Brain Age and Brain Training, that have shipped over 15 million units worldwide despite limited scientific support, since 2005.

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