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Don't Curb That Curb Appeal!

By: Jack Sternberg

Whether you deal with residential real estate investments or commercial ones, here's a fact that's often overlooked by sellers—even the most hard-headed buyer will react emotionally to a property upon first sight. You want them to react positively, of course. The last thing you want them thinking is, "Lord, what a dog of a property!" Obviously, in that case, your chances of a sale are slim at best.

The good news is that you can gain maximum curb appeal through a minimum of expenditure (depending on the size and nature of the property, of course). And that maximum curb appeal can not only result in a sale, but a greater profit from the sale. So, the cost of improving a property's curb appeal is not really a cost at all—it's an investment in more money!

In this article, I'll look at tasks you can perform to improve the curb appeal of residential properties. I'll cover commercial property curb appeal in another article. Residential Properties

Clean, clean and clean again inside and out! Let's face it, dirt and grease aren't great sales tools, especially for discriminating female buyers. The presence of dirt not only says something about the house; to the buyer, it also says something about you, and what it says is—"He/she doesn't care so why should I buy the property? I don't want to deal with a person like that." So, clean the house (or have it cleaned) top to bottom, inside and out, and get rid of any odors that might offend a potential buyer.

Don't paint cheap, paint great!—Instead of going cheap, buy good paint for the interior and/or exterior. It'll last longer and be cheaper in the long run. Plus, it looks better and pleases the eye of potential buyers.

Roll out the carpet! Lay new carpet, if needed. The right carpeting adds warmth and class to a home and beats the heck out of bare floorboards in the visual sense. If the current carpet is in good shape, have it cleaned to make it look even better.

Repair the little things. Make sure you repair the little things to enhance exterior and interior curb appeal. When potential buyers find lots of little things wrong, it irritates them no end and that results in the end of your sale. So, replace gutters and rotted wood, fix door latches, replace leaky faucets, etc.

Scape that lawn! Not only make sure the lawn is mowed and clear of unsightly items, but consider adding plantings to really improve curb appeal. Flowers, bushes, etc.—they're a quick and cheap way to really add color and beauty to a property. With the right mix of plantings, you appeal not only to the eye but to the olfactory senses of buyers as well. Why is this important? The sense of smell is one of the most powerful evokers of emotion there is. Pleasant smells = pleasant thoughts = a pleasant sale!

Consider going on stage! If you don't have the time, but have the resources, consider using an "accredited professional home stager" (ASP) to prepare a house for sale. Home stagers work with the "flow" of a home. In other words, they eliminate clutter, arrange furniture, and help you enhance interior/exterior curb appeal overall. Their charges may be on an hourly basis or a flat fee. An alternative is to get yourself certified as a home stager and do the staging yourself. You'll save money and add expertise to your resume!

Best of luck with your curb appeal efforts!

Article Source: http://www.newagelivingarticles.com

Jack Sternberg is a nationally recognized expert on real estate investment and the creator of the renowned "Buyers First Program" who's been in the business for more than 30 years. Sternberg's deals have totaled over $750 million and he's been to the closing table more than 1,500 times. For more, visit www.askjacksternberg.com

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