Search:

Home | Personal Development


5 NLP Secrets for Building Trust in Published Communication

By: Robert Greenshields

One of the main ways of using Neuro-linguistic Programming in communication is by using rapport

Rapport is where you have created a feeling of trust and confidence in your audience.

Once you have it with someone, it is much easier to persuade them to your point of view.

Face-to-face, you can build rapport through what you see - their words and gestures for example.

With so much communication now being done through printed communication and email, it's even more important to be able to build rapport in published communication.

The concept is the same. You need to build confidence and trust through your communication.

Obviously, in some situations - like a letter or email - you might know who you are writing to and can match your message specifically to what you know about them. But, even when you don't know your audience personally, you can still build rapport in your writing (and in video and audio). Here are some ways you can do that:

1. Show that you understand their needs: Demonstrate an empathy with their situation or problem. For example, in a sales letter, show how you have experienced a similar situation yourself or helped others with it.

2. Let your personality show: People find it easier to relate to someone they see as another human being, rather than as a representative of a corporate entity. So be ready to share a little about yourself. That doesn't mean you need to give away your whole life story, just to communicate as one person to another person.

3. Build on common experiences: People will relate to you more easily if they feel you are just like them in some way. So if you know you have something in common with the people you are writing to, make sure that comes across.

4. Match how they deal with information: Some people just want the top-line facts, others need a lot more detail. It's not always possible to cater for both at the same time so you need to be able to deliver your message in a few words as a 40 second summary or in more detail as a written document or 40 minute presentation.

5. Use appropriate words and language: Make sure you talk to people using words and terms that they are used to and feel comfortable with. When communicating with a general audience, you need to use popular and common terms, though techical jargon may be right for a professional audience. Too much business communication is stuffy and formal so you'll get better results by communicating as a friend.

In a world where communication is becoming fast and impersonal, the ability to create trust and confidence by building rapport can get you noticed and make you money.

Article Source: http://www.newagelivingarticles.com

Robert Greenshields is a marketing success coach and certified NLP trainer. He helps business people who are frustrated that they're not achieving the success they want. Discover more about these powerful techniques in his free NLP in Business special report

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Personal Development Articles Via RSS!
Additional Articles From - Home | Personal Development

 Free Traffic


banner











Sign Up for a free account or learn more.
Article Directory Software
Click here to download the exact software that powers this directory for FREE. Start your own article directory today!
Google
Top Authors
Submit Articles
Member Login
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Little Book Of Becoming
Masters of the Secret
The Singularity Is Near
Distribute Your Articles to 1000's!
Wildwind Enterprises
Bookstore
About Us
Link to Us
Contact Us
Privacy Policy
Terms of Service
Links
All Links Directory All Links Directory is 100% SEO friendly Directory and Human Edited.

Accurate Online Psychic Readings Lilly provides a unique personal empowerment, spiritual approach to intuitive readings, as well as a vast array of other resources for the spiritual seeker. Access your Spiritual Guidance and turn negative karma into spiritual gold!

Psychic Sights An extensive portal of Psychic links, Metaphysical and New Age links and resources focused on quality.

Earth Spirits.org

Gaiam.com, Inc
Spiritual Cinema Circle
Visit the metaphysical directory for a complete list of metaphysics related websites.
Royalty Free Images
NewAgeLivingArticles.com » Copyright © 2007 WildWind Enterprises
Terms of Service | Submission Guidelines | Contact Us | Link to Us| Privacy Policy | About Us | Article Submissions With A Click 100's of Sites!

Powered by Article Dashboard