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14 tips to build your jewelry business.

The success of any jewelry business lies with the increasing clients. And women appreciate jewelry more than men and so treating your women clients with grear care and respect can certainly make your profits sore.

It is obvious that as a jewelry designer, a majority of your target buyers are women. Women love jewelry and women spend hours and hours deciding to buy and eventually buy a piece of jewelry. So how do you go about establishing your jewelry business so that you target your client base? How do you promote your business so as to attract and retain your client base? Some of the tips (if not all) can positively help you in promoting your jewelry business and target your potential women client:

1. Establish a promotional tie-up with a quality clothing retailer - any customer spending above a certain amount of money would receive a discount coupon / gift certificate for your store.

2. How about a vice-versa tie-up with say, a hair salon? Establish a tie-up with a quality hair salon where women who buy above a certain price range in your shop would then receive a gift certificate / discount coupon to visit the hair salon.

3. The traditional way is also another time-tested method - be part of a community fashion show, be part of various women's organizations, and such other fund-raising ideas.

4. Donate gift certificates to charitable causes - this works especially if the committee members are mostly made up of women.

5. Target your clients through newspapers - don't ignore the sports pages or the business sections as modern women are known to read these sections avidly.

6. Make sure your advertisements are also placed in upscale fashion publications. Frame such nice ads and put them up on your store walls in a nice manner.

7. Display the jewelry as it is meant to be worn. Making your staff wear jewelry on them would be a great idea. If the client is comfortable wearing the jewelry then make them wear it and appreciate it.

8. Make sure that your staff is well dressed, especially in the context of the market you are going to target.

9.Organize your displays / merchandise according to the price range. Don't group expensive items with inexpensive items. Be sure to include any costing tags or price tags on the piece of jewelry and the same should be properly visible to the clients. If you are not comfortable with visible price labels, you can put up price range label (From $50 to $70) on the display case.

10. Show ensembles in different price ranges. This will allow women with smaller budgets to make purchases in your shop as well.

11. Make sure that your store hours are favorable for professional women - it is logical that women won't be able to shop at your store if your store is open only when they are at work.

12. Provide for ample parking space around your shop. Make sure your shop parking area has good security. After dark, escort the clients back to their cars.

13. Don't forget that little touches mean a lot. When customers visit your shop, offer them tea / coffee / cold drinks in attractive glassware.

14. Make sure your store bathrooms (especially those that customers can use) are well appointed. Use scented soaps, guest towels, potpourri - these subtle touches make women feel very comfortable while they are shopping at your store.

All these ideas should help you with creating the right client base, and create the right ambience and provide the right touch of elegance for your store, which eventually will help you build up your jewelry business.

Article Source: http://www.newagelivingarticles.com

Mithun Rao, a jewelry professional, holds degree in gemology and jewelry design from Mumbai and has spent 10 years in the industry (incuding running his own jewelry shop). With an obsession for gems and precious stones, he also shares a passion for music, painting and wishes to explore new places, and understand new cultures. He owns and manages the gemstones and jewelry site called gehnabazaar.com.

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