Who doesn't want to sell more products and increase profits? That's what the world of business is all about! But if you want to sell, sell, sell, you need to first public relations, public relations, public relations! public relations is a terrific way to give your products the national or local exposure that it deserves.
An absolutely terrific way of getting public relations is by using print. The biggest misconception is that a simple press release will get you guaranteed exposure in print. The issue is that if the newspaper or magazine is not fond of your press release, they won't put in onto their pages. There are other ways to get in print aside from the traditional press release. " Here Marsha Friedman will reveal the some helpful ways to get newspapers and magazines to publish your work!
1. Write a 'Tips' or 'How To' Article. " This is one of the best ways to get free public relations in print publications ", says Marsha Friedman. "If you offer some great tips and present it in a way that is ready for publication, how can they say no! Many publications don't have large staffs and so they depend on articles of freelance writers to fill their pages."
"Now let's think about it. If you are a lawyer write and article about 5 tips to getting the best representation available ", adds Marsha Friedman. Each tip should be no more than two or three sentences. The more concise the article the easier it is for newspapers and magazines to use them as a supporting part of a larger story. .
Writing not a strong point? Marsha Friedman says, " If writing isn't one of your talents - hire a professional writer to write your article in the same journalistic style used in newspapers and magazines." Articles published will create an expert status for you, thus make sure to add all of your impressive personal information. Marsha Friedman adds, " Many publications will be alright with letting you talk about your impressive background. Remember, they need your content! "
2. Author an Opinion Letter Marsha Friedman says, " Find a hot topic and write an article based on what your stand is on it. Then email it to your local newspaper Editor. . Don't forget to put your credentials at the bottom of the letter so you get the recognition of being a published expert."
3. Create Photo Opportunities Local newspapers are always looking for interesting photos and images. "Make an event - a fundraiser, an art show, a local or national contest", says Marsha Friedman. " Then make sure to invite the local press to attend. But even if they don't show up, get them a photo and press release right away while it's still news!"
4. Recycle Your Print Coverage. "Anytime you receive a newspaper or magazine placement, make sure to send a reprint to a local publication with a pitch and new angle. " If you have daily newspaper clippings, send them on to national newspapers and magazines. Send articles in trade publications to editors anywhere. Post articles on your website. " Every story should be submitted numerous times in order to get the most bang out of it as possible ".
Hopefully these tips will help you drop the press release and start being creative!
Author Resource:-
For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI. Go to http://www.publicitythatworks.com to claim your free "Power of Public Relations" video today!
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