When musicians first get their start most are playing at local events, maybe getting gigs as the opening act for local concerts at clubs, perhaps even as the first act in a day long line up at a couple local festivals they are naturally excited by the upswing in their hopeful career. Unfortunately they often have put so much energy into practicing their art that they have no idea how to capitalize on their modest start and how to turn audience appreciation into a movement that carries them into the headline slot. If you are a novice musician, this may describe you or it may soon be you. Fortunately, there are easy steps that take relatively little time, energy, and money away from their, or your, rehearsal schedule that can rapidly and dramatically support the building of a fan base, buzz, and word of mouth support, so long as the music is good enough.
Presumably you are getting gigs as an opener for similar enough acts that you have access to an appreciative audience kindly provided by the headline act. This audience has the potential to be your future fan base, so start by giving them your best performance and follow it up by making it easy for them to find you again in the immediate future. The best way to do that is to have fliers obviously available at the show with dates and venues listed for all your upcoming shows and URLs for all your online presences. Online it is best to have your own web site with your band name as the domain name, ie: www.YourBandName.com, plus pages under your band name on several of the biggest social media sites. This makes it easy for people to find you online. Additionally, you want to get every venue you play to list you on their calendar, even if you are only the opening act, along with a link to your web site. If at all possible get them to include a click and play song track. If you do not yet have a good recording of one of your songs, talk to the clubs you play. These days it is very common for clubs to make digital recordings of every show that comes through. Get them to agree to give you a copy of your performance and rights to use it any way you desire. That should be no problem.
Here is what you need to have online. Take the live show recordings you get from the clubs and pick the best sounding tracks with the best audience responses and put them on your site, social media pages, and forward them to venues where you will be playing, having them include them on their calendar listing for those shows. Make these tracks available for click and drag so people can add them to their own social media pages. As people's friends and family visit their page and hear your tracks playing this will spread the word about your band exponentially faster than waiting for people to discover you just via your site. Once you have a video, or videos, do the same thing with them, including having them on the web sites and pages of clubs and festivals you will be playing. Naturally you will want to have a a calendar list of all your upcoming gigs, with links to the venues and ticket sales outlets, again make this available for import to people's personal social media page. Using local calendar and event sites will be a great resource for this as well. Complete the package with pictures from photo shoots and live shows plus bios and histories so as to increase the feeling of personal connection and thus enthusiasm within your burgeoning fans. Remember, your web site and media pages are also a vital place to direct club owners, event and festival organizers, and promoters in the quest to get more and better gigs. With just a little time and effort and an amazingly small amount of money musicians and bands just getting their start can get for themselves the exposure previous generations could only get from expensive print ads and lots of radio play.
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As musicians start to play out at local events as opening act for local concerts and part of the line up at local festivals, they have a great opportunity to convert those audience members into fans of their own. However, it is vital that they make it easy for those people to learn more about their band and when they will be playing in the future in order to keep them as fans and to grow a wider fan base. Not every band knows how to do this or can afford to hire some one to do it for them. FlyJBA makes the Internet a promotional tool for musicians.
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