You have decided to take your enjoyment of local nightlife to the next level. Simply going to local shows is no longer enough, you want to be a part. However, becoming an owner or manager of one of the local clubs is not where you want to be, anymore than you want to try to learn an instrument or manage a band. Your have always been the one to let your friends know what hot band was playing where and when, and so the natural progression for you is to become a promoter. Presuming you are this far along, then you already know the importance and value of fliers and posters, of getting the word out, and getting people talking about upcoming local shows. Fortunately, that is all pretty low budget business. And there is more good news, at an ever increasing pace the expensive tools of print and radio advertising are getting out of date and almost useless. Once you are a big promoter presenting big venue shows those tools may be worth your while, but especially as you begin, turn to the cost effective world of the Internet to compliment your street tools.
Radio is quickly becoming the realm of the older generations whose tastes are set and mainly go to local clubs to see artists they used to see in arenas. Print ads are usually the realm of promoters looking for early ticket sales to establish a safe foundation of sales for a show or whom are desperate to sell last minute tickets. Of course it never, or rarely, hurts to cajole a print interview out of the free press as a form of free advertising, but that is by no means a promotions backbone. The Internet is now where people turn when they seek to learn, and that is where you should be, too. So here are the main tools you need to be using online right now - web sites and social media pages.
First focus on websites'. These are the places people will turn when looking for what to do. Make sure that each site features links to the other relevant sites include the artist and venue sites. Each site wants to have videos, music clips, up to date calendars, and information about the venue, the artist, and the show. All of this information needs to be click-able and be able to be imported by the site visitors. You may wonder why you want visitors to be able to take content with them. That ability is vital for the new era version of street talk and word of mouth - social media. Now you, the venue, and the artist should all have pages on multiple social media sites as well, featuring the same info as on your individual web sites, but the goal here is to empower your regulars, the venue's regulars, and the artist's fans to do your work for you by placing all the previously mentioned content on their social media pages as well. That way they are getting the word out to their friends and family 24/7. Your work is all but done for you.
Author Resource:-
Local clubs are part of the local nightlife and so want the attention of event goers just like the next venue. Getting an audience out to local shows will be one part marketing and one part common sense. FlyJBA makes it easy for promoters, artists and venues to spread the news of their event to interested entertainment seekers.
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